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Created a cinematic highlight film that captures the energy, camaraderie, and atmosphere of a Sunday morning cycling ride. Rather than documenting every moment, the goal was to make viewers feel like they were part of the ride—from the anticipation before the start to the final moments on the road.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Documenting the Real Madrid Experience in Madrid, Spain—an immersive program designed by Coerver UK in partnership with Adidas. The initiative brings international youth players and their families into the environment of professional football, featuring intensive training sessions at Real Madrid’s Training Complex (Valdebebas) and an exclusive tour of the Santiago Bernabéu Stadium.
Client Trust & Partnership (Repeat Hire) This project marked the third time Coerver UK trusted me to document their international sports experiences in Spain. Recurring collaborations like this allow for a deeper understanding of the brand's narrative, visual standards, and overall tone over time.
The Creative Challenge Sports storytelling requires balancing fast-paced athletic action with intimate, candid human moments. The key goal was to build immediate trust with international families and maintain an unobtrusive presence, capturing authentic emotions without disrupting the natural flow of the event.
Visual Approach & Delivery
1. Dynamic Action Coverage: Documenting high-intensity drills with technical precision.
2. Candid Storytelling: Capturing raw reactions—the wonder of entering the Bernabéu, focus before drills, and shared family celebrations.
3. Brand Integration: Seamlessly incorporating Adidas and Coerver UK visual elements into natural, non-staged compositions.
Scope of Work: On-location Documentary Photography, Event Coverage, Photo Editing & Color Grading.
Location: Madrid, Spain.
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Product Motion Videos for Goodiset
We produced a series of short product motion videos: candy buckets opening, pouring, and stacking, shot and animated to feel snackable and native to social feeds (Meta, TikTok, YouTube). Each video was built to double as both paid ad creative and organic content, cut to different aspect ratios and lengths depending on placement.
The videos became a core part of Goodiset's content system, feeding directly into their paid media across six channels and giving their product pages and social presence a much stronger sense of texture and appetite appeal than photography alone could deliver.