The visual identity process for Montana Builders started with in-depth interviews to understand t...The visual identity process for Montana Builders started with in-depth interviews to understand t...
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The visual identity process for Montana Builders started with in-depth interviews to understand their core values: reliability, toughness, and Montana spirit.
Our creative team then developed several logo concepts, focusing on a symbol that combined building and mountain forms. The final logo is an 'MB' monogram, the 'M' shaped like a mountain peak, the 'B' built like a beam structure.
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