If only brand design were as easy as squeezing an orange… 🍊✨
A quick squeeze, a splash of juice, and voila...a full multi-flavor lineup, billboard campaign, and identity, right? 😂
Behind every ‘simple & fresh’ design is hours of strategy, designing, custom 3D renders, flavor system design, and trial after trial to make sure it stands out.
Sometimes the best part of the designing is exploring something that isn't in the brief, like this video that I created.
Do you think the video is really worth the time exploring? 👇
Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept