HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.
Recently worked on a rental app concept focused on making the home-search experience simpler for tenants.
The idea was straightforward: find a home, explore the details, save the ones you like, and talk directly with the landlord all from one app.
For the tenant experience, I focused on:
• Clean home discovery and search
• Location-based property browsing
• Filters for rent, property type, bedrooms and amenities
• Detailed property pages with images and key information
• Save / shortlist functionality
• Direct chat with landlords
• Simple contact and viewing flow
I also designed the landlord side to make it easy to add properties, manage listings and respond to interested tenants.
The goal was to create a rental experience that feels simple, trustworthy and modern, without overwhelming users with too much information.
A strong rental product needs to make the journey from “I’m looking for a home” → “I found one” → “I want to talk to the landlord” as frictionless as possible.