Two crafts, two desks, same 2am.

One belongs to the editor — cool blue glow, a timeline of city lights, a lens within reach. Shaping the story frame by frame.

The other belongs to the motion designer — purple keyframes, bezier curves, ideas learning to move.

Same black mug, same cold coffee, two completely different ways of building something that didn't exist yesterday.

Which desk is yours? 👇

#brandidentity #mockupdesign #designbranding

The mirrored late-night desks are a smart way to compare two crafts without reducing either one to software icons. Which prop or lighting choice did the most work in separating editor from motion designer?

Poster and Postcard Design for Vita Coco - Brand Activation Campaign. I partnered with Vita Coco, the beloved coconut water brand, on their Brand Activation Campaign held in Paris. The event was in conjunction with a run club; they rented a kiosk along the Seine and supplied the runners with their coconut water.... and a bunch of posters and postcards to remember the day by. That's where I came in! I was commissioned 10+ designs that could work as both posters and postcards. Considering the nature of the brand activation, we wanted something that felt fresh, summery, sporty and infused with Vita Coco energy. Think running the streets of Paris, but with a tropical twist. The activation was a huge success; all that's left to say now is... Chérie, On Court? 🏃

"Cherie, on court?" is such a fun pun for a run club tie in, and the colors feel summery without leaning too hard into typical coconut water cliches. With 10+ designs to keep cohesive, how did you keep the illustrated character consistent across posters versus the smaller postcard formats?