Left or Right? Yesterday I showed you two directions for my new portfolio, A, B and asked you to vote. Truth is, I already knew which one would win. Massimo Vignelli, one of the greatest designers ever, gave clients a single option. Not three, one. And if they pushed, the story goes, he offered to write a book explaining why. I ran every direction for this site, but they all pointed to the same answer, the one that actually fit. Let me know what you think now.

the single option idea is strong. did A or B win?

Seht — Haircare Product Photography

Seht is a dermatologist-tested, fragrance-free haircare brand. The client came to me with a clear vision: a moodboard of minimal, editorial product photography for their shampoo and conditioner, and a request to create images in that spirit without copying any of them.

The brief was clear, but it pulled in several directions: liquid in motion, foam, motion blur, dark still lifes, bright editorial rows. So before shooting anything, I built a short visual guide to hold the series together. It sets a three-tone palette, typography, camera and lighting rules, and one core restriction: only the product, its own formula, water and light in frame.

From that system I produced a set of 10 campaign images, plus extra frames for social. Each one was built from the client's references, then refined through retouching so the bottles, labels and formula textures stay true to the real product.

The result is a set that feels like a single campaign rather than ten separate photos, and a visual language the brand can keep building on.

Beautiful!!