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Taste Test
Same ingredient, two different buyers.
One leads with the number: 96% aloe, cool sans serif, fluted glass and rippling water, benefits listed like a spec sheet. It sells proof.
The other never mentions a percentage: travertine by a pool, palm shadow, gold trim, a cut aloe leaf beading in the sun. It sells the feeling of the morning after.
One convinces. The other seduces. 👇
#brandconcept #skincarebranding #artdirection
5 votes
Ends in 1d
Spot-on breakdown of functional vs. aspirational positioning! Proof vs. feeling in visual storytelling is everything
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One caffeine hit, two ways to sell the energy.
One takes the heat: a black cup landing hard on steel, crema intact, the roaster glowing orange behind it.
The other takes the speed: a cold bottle on wet asphalt, coffee spiralling through the air, city lights streaking blue and amber past the frame.
One is heat and impact. The other is chill and motion. Which one gets you moving? 👇
#brandconcept #beveragebranding #artdirection
3 voted
60%
2 voted
40%
5 votes
Closed
This turned out really well! Great attention to detail and a very polished execution.
Which bottle would you reach for?
One is steeped in sunshine: gold tea, condensation on glass, a cut peach on warm stone above the Mediterranean.
The other lives after dark: deep red hibiscus glowing against a wet rooftop, city lights behind it.
One is the afternoon. The other is the night. 👇
#brandconcept #beveragebranding #artdirection
4 voted
80%
1 voted
20%
5 votes
Closed
I’d go with the second one. The night setting feels more distinctive and the deep red really makes the bottle stand out.
Which one would you light tonight?
One is rose quartz and chrome, petals unfurling behind it, damask rose and pink pepper glowing under two flames.
The other is smoked glass and brass on cold stone, cedar and myrrh drifting up through a shaft of light.
One softens the room. The other stills it. 👇
#brandconcept #candledesign #artdirection
2 voted
29%
5 voted
71%
7 votes
Closed
I like the rose