A short-form social media ad created to help a local business attract more leads through Instagram.
The video highlights a simple advertising strategy designed to help businesses reduce their reliance on Yelp, word-of-mouth referrals, and highly competitive Google search results.
My role: Video Editing, Motion Graphics, Typography, B-Roll & Visual Storytelling
The goal was to create a fast-paced, engaging video that clearly communicates the strategy and encourages local business owners in St. Augustine to take action
A great brand identity can still build a weak brand.
I've seen businesses invest heavily in a new identity, launch it beautifully, and slowly lose it through inconsistent application, outdated decisions, and experiences that no longer match what the brand promises.
The identity wasn't the problem.
Treating branding like a finished project was.
I wrote about what happens after the brand launch β and where businesses usually lose the value they already paid for.