i.WRN connects 2,800+ isolated court databases to patrol vehicles. It has a payment layer, government-grade security requirements, and multiple stakeholders -courts, agencies, officers, and citizens- all with different needs.
The founders understood their product inside out. But they couldn't explain it to investors.
My Approach
Strip out the complexity. Build a story investors can follow.
One problem. One system. One path to revenue. Each slide answers the question the last one raised.
The Result
A narrative that goes from "fragmented government databases" to "proven market opportunity" in 15 slides.
The hardest decks to write are the ones where the product is genuinely complex. This was one of them.
Working with AI startups usually comes down to solving one major visual problem.
For this Infranomics project, the founders had built an incredibly powerful machine learning tool for supply chain analytics. The challenge was that their original materials looked like a dense technical manual rather than a compelling business narrative for venture capital funds. We needed to translate that heavy data into a clear and persuasive story.
The solution was to cut the noise and focus on pure clarity.
I moved the entire workflow into Figma to architect a highly customized design system from scratch. By using a minimalist aesthetic, clean typography, and very intentional custom data visualization, we managed to take their complex metrics and make them instantly understandable. Once the layouts were perfectly polished, everything was carefully rebuilt as a fully editable native PowerPoint file so the team could easily update numbers in the future.
The final result completely changed how their pitch was received.
Instead of forcing investors to suffer through cognitive overload and confusing charts, the new presentation gave the data room to breathe. It built institutional trust right from the first slide and ultimately helped the founders successfully secure their seed capital.
Sometimes the most advanced technology requires the simplest design.
Rebuilding the Figma layouts as a native, editable PowerPoint is the step that usually gets skipped, and it decides whether the deck survives the next round of number updates. Did you keep the custom data visuals as live charts, or as shapes the team adjusts by hand?
Built presentation templates for a diplomatic project once, work headed into an actual embassy, which is a different kind of pressure than a startup pitch deck.
The brief: PowerPoint decks for Qatar's embassy, built around international diplomatic initiatives. No room for a slide that looks even slightly off-grid for a second during a live delivery.
Instead of rebuilding every deck from scratch, I built a template system: fixed grids, pre-set transition rules, one color logic nobody could improvise around under deadline pressure. Prep time per deck dropped by about 30%. Layering real motion graphics technique on top of that pushed audience engagement up roughly 40% in the room, measured the unglamorous way, by how many people stayed looking at the screen instead of their phone.
Diplomatic work is brutal for exactly this reason: the content changes every single time, the format is never allowed to wobble once.
What's the highest-stakes room you've ever had a slide deck actually walk into?