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Pre-Launch Skincare Brand — WooCommerce Build with Waitlist & Payments
Built the site for V&LU, a UK skincare brand launching a biomimetic copper peptide serum (GHK-Cu), ahead of their product launch.
Delivered:
WooCommerce product build with a science-led content page and clean brand storytelling
Klaviyo-powered waitlist system with a coming-soon popup for early signups
20% launch-offer flow to convert waitlist visitors into first buyers
Klarna & Stripe payment integration for flexible checkout
Custom review system built for WooCommerce
Result: A conversion-ready pre-launch site — capturing waitlist signups today while the full checkout, payments, and product experience are already live and ready for launch day.
Building a product launch site that needs to capture demand before day one? I build WooCommerce sites with waitlists, payments, and everything in between — let's talk.
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Myth: once the site is live, the project is done.
Fact: launch is the first day the site meets real visitors. It needs care after that: updates, fixes, content and tracking.
What a monthly check covers on the sites I look after:
• Updates on staging first: core, theme, plugins or apps
• Every form tested end to end. Does the email actually arrive?
• Search Console: new errors, new 404s, pages dropped from the index
• Speed on the top pages, on mobile, not just desktop
Most problems I find in audits weren't there at launch. A plugin update broke a form, a page was renamed without a redirect, a new script slowed the homepage.
None of them are dramatic. They just pile up when nobody looks.
Who checks your site after launch, and how often?
One real site, one real tip, every day. Follow for more videos.
Follow for more videos: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
Launch day is when the real data starts, and most owners stop looking right then. What's the first thing you check in the first week after a site goes live?
Siara is one of the logos closest to my heart 🤍
The elegant lettering and delicate sparkles convey softness, freshness, and the glow of well-cared-for skin.
The same logo, two different moods. Which version would you choose for a natural skincare brand?
2 voted
33%
4 voted
67%
6 votes
Closed
Stunning
𝗗𝗮𝘆 𝟮𝟳𝘁𝗵 𝗼𝗳 𝟯𝟬𝗱𝗮𝘆𝘀, 𝟯𝗱𝗮𝘆𝘀 𝘁𝗼 𝗴𝗼
𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗛𝗲𝗮𝗱𝗹𝗲𝘀𝘀 𝘃𝘀 𝗕𝗹𝗼𝗰𝗸 𝗧𝗵𝗲𝗺𝗲𝘀: 𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗠𝗼𝗱𝗲𝗿𝗻 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲
Should you go headless or stick with native Full Site Editing block themes?
𝗜𝗻 𝟮𝟬𝟮𝟲:
• Choose Block Themes (FSE) if you want fast development, lower server costs, and native plugin compatibility.
• Choose Headless if you need multi-channel publishing, app integrations, or strict enterprise security isolation.
𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 ?
Love this comparison