A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
Sometimes it’s hard to visualise data clearly without overwhelming users, but that’s what we aim for.
A snippet from daily design explorations using Magicpath and Figma.
The chart keeps the progress story legible without turning the dashboard into a wall of metrics. The bright gradient is a bold backdrop, while the centered white card gives the key numbers a clear focal point.
Hero 1 shows the hero text very well but you might need to work on the Hero CTA for "join the masterclass", I will probable miss it as a key action if I was a regular user