One of the first questions I ask a client during a project briefing is, "What's the deadline?"

It determines our approach and the scope of work. More often than we'd like, the answer is, "Yesterday."

We all know how that story goes. Sometimes you just have to accept it. The only option is to deliver as much value as possible in the time available.

That's when all the experience we've collected over the years starts to matter. You reach for patterns, components, structures, and templates that have already proved themselves.

Aura is one such example.

It's a free SaaS & Health App Landing Page Template for Framer that we've developed and tested across multiple projects. And we want to share it. A free, fast and customizable starting point for the moments when time is working against you. Check it out → https://www.framer.com/community/marketplace/templates/aura-healthtech-app/

"yesterday" lol every single time

𝗢𝗻𝗲 𝗼𝗳 𝗠𝘆 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗣𝗮𝗿𝘁𝘀 𝗼𝗳 𝗪𝗲𝗯 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗜𝘀𝗻'𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. It's figuring out what's wrong. A client might say: “Our website isn't working.” That's not really a problem statement. It's a symptom. So I start digging. Is the messaging unclear? Is the user journey confusing? Is the mobile experience poor? Is the website slow? Are forms failing? Is traffic reaching the wrong pages? Is SEO holding the site back? Is the technology itself limiting what the business wants to do? Sometimes the answer is technical. Sometimes it's strategic. Sometimes it's both. That's why I enjoy website projects that require more than simply following a checklist. There's something satisfying about taking: “𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴.” and turning it into: “𝗛𝗲𝗿𝗲'𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆, 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗳𝗶𝘅 𝗶𝘁.” That's where I believe real development value lives.

Turning a vague complaint into something both sides can see is where these projects get easier. I like to write one testable sentence first: mobile visitors reach the form but leave before submitting. Then I talk about fixes.