For this project, I designed a clean, product-focused landing page for Ottoman, a premium furniture brand specializing in ottomans and stools. The goal was to create a refined, distraction-free shopping experience that puts the product front and center while building enough trust and context to drive confident purchase decisions.

Key design elements include a bold typographic hero with the oversized "OTTOMAN" wordmark used as a background element, creating depth and brand recall while the product floats naturally in the foreground with clear quantity, color selection, and a prominent $94 price point and "Shop Now" CTA, a partner trust bar featuring recognizable brands like Amazon, Slack, WooCommerce, MeUndies, and Sitepoint to instantly build credibility, a "Why Choose Our Ottomans and Stools?" features section covering four key pillars Diverse Selection, Functionality, Quality Craftsmanship, and Comfort using clean icon cards for scannable communication, an "Unveiling Our Ottoman Stool Collection" product listing section showcasing individual pieces including the Wingback Ottoman Hallingdal 65, Like a Giant Manta Ray Stool, Munich Stool Designed by Sauerbruch Hutten, and Feel Good Ottoman Classic Collection, each with color swatches and quick-action buttons, and a customer reviews section to close the page with strong social proof.

The design uses a crisp white and warm amber/yellow accent palette to feel premium yet approachable, with a fully responsive mobile layout that maintains the same clean product focus.

If you run a furniture, home goods, or lifestyle product brand and need a landing page that highlights your products beautifully and drives real sales, I'd love to help design it.

#UIUXDesign #WebDesign #FurnitureWebsite #ProductLandingPage #EcommerceDesign #FigmaDesign #ResponsiveDesign #HomeDecorWebsite #LandingPageDesign #BrandIdentity #ModernUI #MinimalistDesign #VisualDesign #OnlineStoreDesign #ShopifyDesign #ProductPageDesign #InteriorDesign #FreelanceDesigner #ContraDesigner

UI/UX Design, Web Design, Furniture Landing Page, Product Page Design, E-commerce Website, Home Decor Website, Figma Design, Responsive Web Design, Landing Page Design, Brand Identity, Visual Design, Modern UI, Minimalist Design, Online Store Design, Shopify Design, Product Showcase Design

love the whitespacing

A spec email campaign for Yoga Bar Super Muesli, written and designed end to end — story, copy and visual system.

THE CONCEPT

The story follows a hostel student who keeps skipping breakfast — told through a friend who notices, and a mother's voice she'd forgotten.

Every visual in this campaign is written directly onto a yoga mat — not as decoration, but as the metaphor holding the whole idea together.

A yoga mat is something you unroll every time you choose to show up for yourself. That's exactly what skipping breakfast is the opposite of.

So instead of a typical food photography backdrop, the mat became the page the story is written on — making the brand's core value, "showing up for yourself," literal before a single word of copy even appears.

THE WORK

Full narrative-driven email — subject line, story arc, product integration and CTA — built to make breakfast feel less like a nutrition reminder and more like a moment of self-respect.

Format: Email Campaign Brand: Yoga Bar Type: Spec Work — Independent

Beautiful.