Competitive Research & Business Decision Report Independent case study demonstrating how structur...Competitive Research & Business Decision Report Independent case study demonstrating how structur...
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Competitive Research & Business Decision Report
Independent case study demonstrating how structured competitor research can support better business decisions.
I analyzed competing offers, pricing, positioning, strengths, weaknesses, and market differences, then organized the findings into a clear comparison framework.
The final deliverable combined competitor mapping, comparative analysis, key findings, market gaps, and practical recommendations for decision-making.
Ocean Friends | Children’s Book Launch Campaign Concept
A self-directed promotional concept for PageBloom Digital’s ocean-themed colouring and activity book for children aged 4–6.
This project pairs an alternative book cover mockup with a coordinated promotional poster. Bright underwater colours, friendly sea creatures and clear typography create a playful visual identity.
The layouts highlight the book’s 25 sea animals, five simple activities and recommended age range, helping parents quickly understand what’s inside.
Self-directed portfolio concept created using AI-generated visuals.
Title: Premium Shopify Wellness Store E-commerce Website Concept
A modern Shopify storefront concept inspired by calm, minimalist design and premium wellness branding.
This project focuses on creating a visually engaging shopping experience through refined typography, spacious layouts, intuitive product discovery, responsive design, and a clear customer journey.