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Title: Premium Shopify Wellness Store E-commerce Website Concept
A modern Shopify storefront concept inspired by calm, minimalist design and premium wellness branding.
This project focuses on creating a visually engaging shopping experience through refined typography, spacious layouts, intuitive product discovery, responsive design, and a clear customer journey.
Deliverables
Homepage design
Product and collection page concepts
Responsive storefront layouts
Shopping cart and checkout experience planning
E-commerce UX and visual direction
Skills: Shopify Website Design, E-commerce Design, UI/UX Design, Responsive Web Design, Product Page Design, Conversion-Focused Design.
Note: Conceptual design project; Shopify development and live store functionality are separate implementation stages..Check it out
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New case study is live.
KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.
The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.
A more in-depth look at the concept, design decisions and final applications can be found in the full case study.
Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.
Beautiful presentation!! and love the product packaging!
Exploring hero sections for Nation e-commerce
Loving the direction
Solid layout, Miguel! The contrast between the clean typography and those interactive bento-style cards is crisp. Building this layout with smooth CSS grid transitions or GSAP pin scrolling would make the UX feel incredibly interactive.
The Client: Alumo is a student impact fund that pools collective influence from influencers and partner schools to deliver a $250,000 annual grant program for student-led projects across Canada.
The Issue: The fund needed a website that could communicate trust and purpose to two very different audiences — students applying for grants and partner schools or influencers considering joining — while also showcasing past winners and guiding applicants through the process clearly.
The Solution: A multi-page website was designed with a warm, approachable visual identity using earthy tones, generous imagery, and clear information hierarchy. Each section — About, Past Winners, and How to Apply — was structured to reduce friction and build confidence, making it easy for students to understand eligibility and take action before the deadline.
Love how you're tackling trust + purpose for a $250K fund - that's a tough balance with two audiences. Communicating credibility for a student-led initiative across Canada is huge. Would love to see how you solved it!
