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I get brought in when ideas are strong, but need to be shaped into something real, usable, and investable.
In this case, it was a grief-centered startup trying to turn an emotional, deeply personal experience into a product that could actually scale. The vision was there — but it needed structure, clarity, and a way to translate sensitivity into something people could engage with.
I partnered directly with the founders to define the brand and experience from the ground up. That meant shaping a voice that felt human and supportive without becoming heavy or unclear, while also building an interface that could carry that tone consistently.
Through workshops and working sessions, I helped turn emotional insight into design decisions — mapping out flows, defining key moments, and creating wireframes that balanced empathy with usability.
I also laid out a focused UX roadmap to move the product from early concept to prototype-ready, giving the team something concrete to build and something credible to take into investor conversations.
A big part of the work was testing not just functionality, but feeling — making sure the experience felt approachable, accessible, and safe for people navigating grief.
The result was a clear, structured product direction that honored the emotional weight of the idea while making it tangible, usable, and ready to move forward.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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