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Digital Marketing Specialist
Company: Top IT Firms
Website: Top IT Firms - Compare Leading IT Companies & Technology Partners
Experience: 1–10 Years
Employment Type: Full-Time
Work Mode: Remote, Contract-Based
About Top IT Firms
Top IT Firms is a global B2B platform that helps businesses discover, compare, and connect with trusted IT service providers across categories such as Web Development, Software Development, Mobile App Development, Digital Marketing, AI, eCommerce, UI/UX, and other IT services.
We are looking for a Digital Marketing Specialist who can take ownership of the platform's digital growth and help increase organic traffic, search visibility, brand awareness, company listings, engagement, and business inquiries.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies for Top IT Firms.
Plan and implement SEO strategies to improve organic traffic and keyword rankings.
Conduct keyword research, competitor analysis, on-page SEO, and off-page SEO.
Optimize website pages, category pages, company profiles, blogs, and landing pages.
Create and manage SEO-friendly content for blogs, service pages, and marketing campaigns.
Monitor website traffic, keyword rankings, Google Search Console, Google Analytics, and conversions.
Identify new opportunities to increase organic search visibility.
Manage social media marketing across LinkedIn, Facebook, Instagram, and other relevant platforms.
Create engaging content to promote Top IT Firms, IT companies, categories, industry trends, and platform updates.
Plan and execute link-building, digital PR, and outreach campaigns.
Develop strategies to attract more IT companies to list their services on the platform.
Support B2B lead-generation campaigns and business acquisition initiatives.
Conduct competitor research and identify new digital marketing opportunities.
Collaborate with content, design, and development teams to execute campaigns.
Track campaign performance and prepare regular marketing reports.
Continuously test, analyze, and optimize campaigns to improve traffic, engagement, rankings, and conversions.
Required Skills
Strong knowledge of Digital Marketing and SEO.
Hands-on experience with On-Page SEO, Off-Page SEO, and Technical SEO.
Strong understanding of keyword research and competitor analysis.
Experience with Google Analytics and Google Search Console.
Experience using SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar tools.
Good understanding of Social Media Marketing and Content Marketing.
Knowledge of backlink building, domain authority, and organic growth strategies.
Strong analytical and reporting skills.
Excellent written and verbal communication skills.
Ability to work independently and take ownership of digital marketing activities.
Good to Have
Experience working with B2B, IT, SaaS, marketplace, directory, or technology websites.
Experience with international SEO.
Experience in promoting websites targeting multiple countries or markets.
Knowledge of Google Ads / PPC.
Understanding of Conversion Rate Optimization (CRO).
Experience with LinkedIn B2B marketing and lead generation.
Basic knowledge of WordPress or other CMS platforms.
Familiarity with AI-powered marketing and content tools.
Key Performance Indicators (KPIs)
Increase in organic website traffic.
Improvement in targeted keyword rankings.
Growth in quality backlinks and domain authority.
Increase in social media reach and engagement.
Growth in company registrations and listings.
Increase in qualified business inquiries and leads.
Improvement in content and blog performance.
Increase in organic conversions.
Overall improvement in Top IT Firms' online visibility and brand presence.
Who We're Looking For
We are looking for a result-oriented, analytical, creative, and proactive digital marketing professional who can take ownership of Top IT Firms' online growth.
The ideal candidate should be comfortable working independently in a remote environment and should have a strong understanding of how to grow a B2B technology platform through SEO, content, social media, outreach, and lead generation.
Apply Now
Experience: 1–10 Years
Employment Type: Full-Time
Work Mode: Remote, Contract-Based
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