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As the Year of the Snake wraps up, I’ve been thinking about what needed to be shed in my business.
Here are 5 things I'm done with this year:
🐍 1. Undervaluing My Time.
No more opening my laptop without clear terms.
🐍 2. Undervaluing My Skills.
No more doubting my expertise and second guessing my decisions.
🐍 3. Underestimating My Voice.
Diluting and softening my perspectives to avoid judgement. Byyyyeeeeee
🐍 4. Sacrificing My Health for Hustle Culture. Ugh this one has gone on for way too long. My health routine comes before business, no exceptions.
🐍 5. Who I Work With Matters. No more saying yes just because an opportunity looks good on paper but has a million red flags 🚩.
Curious what you're refining your business right now as we shed this year of the snake...
Thank you! Working on it along side you! No more undervaluing our time!
Number four is pretty high on my list. I'm currently looping through fatigue and burn out.
Agreed! Healthy habits like meditation and daily breaks to stretch my legs are the first things to go when I get busy. NOT ANY MORE! Making these and others healthy habits a priority!
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i’ve built a business before.
i360 Virtual Tours. 2020. Bay Area. i was solving a real problem for real estate in the middle of a pandemic, and it worked until it didn’t.
i pivoted, found my way into social media, and that pivot is actually what showed me what i was really supposed to be doing.
so coming back to content Rxx full time doesn’t feel like starting over. it feels like arriving. with better tools, better boundaries, and a much clearer picture of what i’m building and for who.
grown different. built better. 🌱
Why Every African Entrepreneur Needs a Content Strategy in 2026 (I).
Let us be honest. Most African entrepreneurs are working incredibly hard, building products, serving clients, showing up every single day. But when it comes to their online presence, they are posting without purpose. Reacting instead of planning. Hoping instead of strategizing.
In 2026, content is no longer just marketing. It is infrastructure. It is how your audience finds you, trusts you, and decides to buy from you. And without a clear strategy behind it, even the best content gets lost in the noise.
1. Your Audience Is Already Online - Are You Showing Up?
2. Content Without Strategy Is Just Noise.
3. AI Has Levelled the Playing Field.
4. What a Good Content Strategy Actually Looks Like.
Stop posting and hoping. Start building with purpose.
Client said "can we make it look more modern" on a call yesterday and I just sat there for a second because I never know what to do with that one.
It's not a bad note but not a design note either.. Nobody who says "modern" can tell you what modern actually looks like. I've asked. They point at someone else's site and say "like that" but what they're really saying is "that company looks like they have their stuff together and I want to feel that way too."
I used to just go tweak stuff in Figma when I got this note. Make things cleaner. Whatever I thought modern meant that week. Didn't work. They'd come back and say it still felt off, obviously, because the design wasn't the problem.
Anyway I don't have a clean takeaway here. I think the move is to just stop and ask "what feels off" instead of trying to fix it.
Yes, modern has many shades. It can be micro interactions, minimalist/ maximalist layout, cool gradients, abstract shapes, subtle/heavy contrast.
Sometimes, it can even mean whatever the category leader is doing at the time.
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