Just shared MARÉ, a contemporary Portuguese conservas branding and packaging project.
Inspired by Portuguese visual culture, this project combines tradition with a fresh and modern approach through pattern, color, and illustration.
Letter — Visual Identity for a Multinational Company
For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
Transforming Blueprints into Reality with Vision and Precision.
I see two simple directions here, but this choice will shape how the logo looks across the products later on. One keeps the logo without an outline, with white as the dominant background. The other adds a white outline, giving us more room to use purple, pink, or similar colors as the dominant background. Which direction feels more right to you?