Note: This project is an independent packaging and branding concept developed for portfolio purposes. There is no official affiliation, sponsorship, or partnership between myself and Conad or Petfriends. An independent packaging and visual design concept created for a cat snack line, designed to revamp the product's visual identity with a modern, playful, and emotionally engaging look. The design centers around bold, dynamic illustrations paired with a clean icon system at the top of the pouch that highlights key nutritional features, such as wheat and soy-free recipes, added vitamins and minerals, and low calorie content per treat. The line features distinct color palettes tailored to each flavor profile ranging from beef and veal to chicken and cheese, as well as salmon and trout ensuring clear shelf standout and achieving a seamless balance between typography, visual storytelling, and clear product messaging. What do you think?