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My first official merch design for a local event. Was a fun experience during the creative process and I'm super happy with the turnout and excited to share more soon... 👀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I always look to make logos more creative and useful
Fuser is a new creative workflow suite!
I turned the logo into stylize
Then into something you can play with
This could make the website fun for the visitor
This is part of a larger workflow I built inside @Fuser concepting, compositing, mockups and interactive experiece.
Here is my workflow: app.fuser.studio/view/c33c154b-8bbd-4ea3-9c4a-6f288b2fa6ac
Turn your logo into an interactive experience for footer sections and brand identity showcases
Excuse me while I throw my own music on here, but it felt wildly appropriate 😎
I have a weakness for 80s chrome, so I just had to give it a go and throw some of Framer's new logo shaders on my work 🤩
Nice.
How do we build a brand from just a moodboard?
Each project we work on requires a different approach.
However, moodboarding is one of our non-negotiables when it comes to working on brand projects.
If you haven’t heard of a moodboard before, it’s a collection of images that we put together to give us a clear visual direction.
Okay… but if a moodboard is just a collection of unrelated images, how do we use this to build a brand?
Let’s take a look at my most recent project.
A few weeks ago, I decided to create a new visual identity for Capacities a knowledge management software similar to Notion and Obsidian.
What made Capacities different from competitors was it’s ability to turn ideas & notes into connected objects, making it easier for it’s users to find buried files.
From this information we put together a brief and started moodboarding.
We focused on:
→ Simple shapes like squares and rectangles
→ Grids that kept the layout organised
→ Simple clear and readable typography
Elements that were chosen to showcase connection and organisation.
Collecting was the easy part, the challenge is translating the moodboard into a working and appropriate design system.
Using the moodboard as a reference, I utilised the shapes, layouts and grids to give Capacities a new intentional identity.
Love this!
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