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KOWEAR AI-Powered Fashion E-Commerce Website
Most "AI shopping" features today are an afterthought: a chatbot bolted onto a normal storefront. KOWEAR is a concept e-commerce site for a futuristic techwear/luxury streetwear brand that explores the opposite approach, weaving AI directly into the core shopping experience itself, from styling advice to garment creation.
KOWEAR is built around four AI-native shopping tools layered on top of a cinematic, editorial-grade storefront:
AI Stylist Chat — a conversational assistant that takes a shopper's occasion, vibe, and budget, then curates a complete look from the catalogue in real time, with suggested prompts to help users get started.
Build My Outfit — a guided outfit generator where shoppers set a style vibe, color palette, and budget via a slider, and the AI assembles a coordinated outfit (jacket, footwear, smart wearable, etc.) with reasoning for each piece, plus a one-click "Add Full Look to Bag."
Design Studio — a parametric custom-garment generator: shoppers pick category, fabric, fit, vibe, and color, and the tool renders a unique AI-generated garment image in seconds.
AI Virtual Try-On — shoppers upload a photo, select a garment, fit, size, and color, and the AI generates a realistic preview of them wearing it, with clear messaging around how the photo is used and stored.
How it's built:
Built end-to-end, covering UX flow, visual design, and AI integration, using OpenAI's models and Python for the generation and styling logic. The site itself is styled in a dark, premium, cinematic aesthetic: a homepage with hero sections, curated collections, signature drops, lookbook-style storytelling, social proof, and an Instagram-style "reels" feed.
Why it matters:
The goal was to test how far AI can go beyond product recommendations into actual creative decision-making: not just "here's what you might like," but "here's a full outfit assembled for your exact vibe and budget," or "here's a garment that doesn't exist yet, generated to your spec." It's a look at where AI-native fashion retail is heading, from styling advice to fully custom, on-demand garment generation.
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A little preview of what I have been building in Framer.
An easy to use all in Framer Ecom plugin. No Shopify or Wix.
Devs can build everything in Framer and easily hand over to clients.
The plugin will supply all the components in a starter dev template or an option to remix this free template and more. Full dev and vendor instructions included.
All powered by Stripe and Framer CMS.
Sell physical & digital products.
Payments direct to your stripe account.
Handles customer & vendor emails.
Use your own framer buttons and cart icon.
Style the cart drawer to your branding.
Only pay when you go live.
Full list of features coming soon
In polish and test phase looking to go live soon so keep an eye out.
love the intensity of your design here! typefaces feel perfectly intentional, plus your use of that olive green as a tertiary color adheres surprisingly well with both the red/black scheme & the general association with that consumer-driven sign to 'go!' & keep browsing / buy...
Designed and animated a landing page concept for DriftCycle, a fictional electric bike brand, to show what a modern product page can look and feel like when motion is part of the design from the start, not bolted on after.
The visual direction leans dark and premium: deep charcoal and olive tones with copper accents that let the bike itself do the talking. Every section, from the hero to the tech specs to the final call to action, was built to support a clear story about the product.
Then I took it further and animated the whole page. The hero opens with the bike zooming into place and the logo fading in behind it. As you scroll, each section pauses just long enough for its content to animate in before moving to the next, and the whole thing loops back to the top at the end.
If you're building a product landing page and want it to feel alive, not static, this is the kind of work I do.
Well done!
Excited to share the latest project I’ve been working on! I recently developed the landing page for Aqila Masrura Collection (AMC), a brand that beautifully blends traditional Indonesian heritage with contemporary formal elegance.
This project involved crafting a seamless digital experience that showcases their exquisite offerings:
- highlights their curated, timeless creations.
- features an intuitive interface for exploring their exclusive artisanal pieces.
- shares the brand’s deep-rooted philosophy and craftsmanship.
- design focuses on elegance, user experience, and sophisticated storytelling.
It was a pleasure to bring this vision to life. Check it out to see how we’ve married tradition with modern design.
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