Finally, another project has been added to my portfolio!
Over the past few weeks, I've been sharing the journey behind this project from user research , branding, UI design, and prototyping.
I'm excited to share Vesta, a Fashion Discovery mobile app designed to help users discover outfit inspiration, receive personalized recommendations, save their favorite looks, and find similar fashion pieces with ease.
The idea came from a simple challenge: many people know the style they want but struggle to recreate it. They often switch between social media and shopping apps searching for inspiration and similar products.
My goal was to create a more seamless and personalized fashion discovery experience.
This project pushed me to think beyond beautiful interfaces. It reminded me that great design starts with understanding users, solving real problems, and building a consistent brand experience.
The full case study is now live on my Behance!
https://lnkd.in/eNgvsHkw
I'm always open to feedback. Every insight is an opportunity to learn, refine my process, and become a better designer.