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A new website for WERT Consultancy, an accounting, GST and tax firm in Coimbatore. The goal was to make a deadline-driven service feel simple and trustworthy: one clear offer, nine services you can scan, and a free consultation one click away.
I designed and built the whole site. It uses a navy and gold palette with Fraunces and Sora type, a friendly owl mascot, a bank-feed section and customer reviews, and it works from desktop down to phone.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Can too much free content hurt your sales?
One of our clients had three offers on the same page: a free guide, a paid membership, and a private consultation.
All three looked equally important. Guess what? Visitors downloaded the free guide and left.
So we changed the layout:
Keep the free offer simple. A small card with a clear description and one email field.
Make the paid offer stand out. More space, a clear price, and a strong CTA.
Connect free to paid. Show how the free guide is just a first step toward the membership.
The goal isn't to remove free content. It's to make sure it leads somewhere.
Free content should open the door, not replace what's inside.
Do you offer free resources on your sales pages?
Three offers with equal weight on one page is such a common trap. Making the free guide a step toward the paid offer instead of a competitor for attention makes a lot of sense.
Smart Glasses Landing Page
"See beyond perception." Three words on the phone, and the whole page had to earn them.
On desktop, the headline starts over the edge of a tall portrait of the glasses being worn, so the product name and the product in use read as one image. Next to it, reaction, light and depth sit as three thin gauge lines, each with a one-word reading. Specs, without a spec table.
On mobile, a 3D render of the frame sits between the headline and a single Explore the Series button. One image, one next step.
The palette stays in deep navy and soft gray, so the cool light on the frame stands out on every screen.
Designed by the Hue & Machine team.
#WebDesign #LandingPage #ProductDesign #WearableTech #DarkUI #UIDesign #TechProduct #ResponsiveDesign #UXDesign #FigmaDesign
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