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AYA is a minimalist jewelry brand inspired by Zanzibar heritage. The idea is quiet luxury for the modern woman — gold that feels soft, organic, and everyday, not flashy.
What each project includes:
• Logo on textured paper
• Packaging (linen pouch / box)
• Jewelry flatlay (necklace, rings, earrings)
Designed as a dual identity system:
• SAGE (Day): Soft, calm, and natural — linen pouches, sage silk, organic gold for the everyday woman.
• MIDNIGHT (Night): Black matte, emerald velvet, and gold foil — the premium, powerful edition for evening.
Scope: Logo System, Packaging, Brand Colors, Art Direction
A quiet luxury brand that lives from day to night.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ve been working on a bold, modern-retro logotype and can’t decide between these two options.
🆘 Which one feels more aesthetically pleasing to you?
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CAPITAL is great but SMALL is unique great job Nawras 🔥🔥
Your web sections always have such strong art direction. Great to see the brand carried right into the layout.
A little excerpt from the brand guidelines for a recent project
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.