firendev: brand identity and website.

firendev is a video studio, and the name carries the whole brand. Fire, for the spark that starts every piece. Firenze, for a craft measured with proportion and geometry. Develop, in its two senses: developing film and developing software. One line holds it together: developed like software, finished like film.

Everything else grows from that. The spark is the dot of the i. The floor is the herringbone brick of Florence's Duomo. The mark is a camera frame waiting for its spark.

I'd love your honest take on the mark and the hero.

Full case study: https://contra.com/p/bWEMrvZW-firendev-brand-identity-and-website

It's a great design 🔥

I liked the animation in Hero; I'm curious which library you used.

quietly finished a full brand system for a fictional hospitality group — one parent identity, four sub-brands, each tuned to a different hour of the day but sharing the same DNA underneath.

a single dot that changes meaning depending on the moment. a mark that knows when to stay quiet and when to take up space.

case study dropping soon