It’s for anyone launching a product, a menu item or an offer — a café, a studio, a shop — who needs it to move without hiring a motion designer. Every part you’d change is its own named element (logo, headline, subline, product-image, cta, badge): retype the text, drop in your photo and logo, swap the accent colour, and the motion follows untouched, because every movement is relative to the element rather than to its content.