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In order to make Pink Bloom relevant in social media, I design an app that functions as coupons and rewards for its products. With a membership or having accounts make more loyal costumers than just casual buyers. This connects with the young audience that is between 16 and 24 years old. This concept brand aims to communicate freshness and fun, with a “bestie-like” voice tone.
Every section is made for making user’s path easier to find whatever she needs. Keep it simple but useful. Along the way while designing this, I realized that many skincare brands don’t have an app where its users can buy products or get rewards by buying.
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Awesome! Did you do this in Blender? Curious because the render looks so finished!
What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
We partnered with XLNC Perfumery to design and develop a premium eCommerce website that reflects the sophistication of its fragrance collection while delivering a seamless shopping experience.
The project focused on creating a luxury-first digital presence through elegant typography, immersive product imagery, intuitive navigation, and conversion-driven user flows.
Outstanding work 🔥 The execution is strong and the presentation is top-notch.
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