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Shopify Store Design for an African Grocery Brand
Designed a clean and conversion-focused Shopify store for an African grocery brand serving customers across Canada.
The store was structured with simple navigation, clear product categories, popular products, and trust-building sections to make shopping easy and encourage purchases.
Built with a free Shopify theme while keeping the experience professional, responsive, and focused on conversions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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The goal was to create a seamless shopping experience that highlights the brand’s distinctive style, makes a diverse product range easy to explore, and guides customers from browsing collections to selecting products and completing their purchases
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Designed a modern Shopify ecommerce experience for Yahmo, a sustainable fashion brand combining vintage-inspired designs with contemporary styles. The storefront showcases clothing collections, product imagery, category navigation, customer reviews, sustainability messaging, and shopping features that help customers explore products and shop with confidence.
The goal was to create a smooth shopping journey that reflects the brand’s colorful identity and ethical values while making product discovery simple and the buying experience seamless across devices.
A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.
The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.
For the redesign, I focused on:
• A sharper product-in-use lifestyle visual
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• Keeping the product and CTA visible above the fold
The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.
I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.
Need help improving your store’s customer journey? Let’s work together.
Putting the proof next to the CTA is the right call on mobile. Did you check how much of the hero fits above the fold on a 390px-wide screen once the browser bar is counted? That's usually where the review stars get pushed out.