Your BFCM Offer Deserves More Than a Discount Badge | Grüns Black Friday brings attention. A well-designed product section helps turn that attention into buying decisions.

For Grüns, I designed a BFCM-focused product section that puts the offer front and center while keeping the brand's clean, wellness-first identity intact.

The idea was simple: make the deals easy to understand, the bundle options easy to compare, and the shopping experience effortless. Here's what makes this design stand out : A Strong First Impression – A bold BFCM offer banner that grabs attention immediately.

Bundles That Sell the Value – 1, 2, and 3-bag options with clear pricing and savings.

Smart Visual Hierarchy – Most Popular and Best Value labels to make key offers stand out.

Subscription Upsell – A dedicated Subscribe & Save option.

Conversion-Focused CTA – A prominent Add to Cart button that keeps shoppers moving.

Trust at Every Step – Shipping, money-back guarantee, and secure checkout highlights.

Mobile-First Layout – Clear product information and offers designed for quick scanning. My design approach :

I didn't want the page to feel like another generic Black Friday sale.

I wanted it to feel like Grüns — just with a stronger promotional presence.

The result is a product section where brand identity and BFCM urgency work together.

Built for : Figma | Shopify | Replo Planning your next Shopify campaign? Let's build a product experience that makes every offer count.