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This week I sent 921 cold emails to coaching brands.
The result:
→ 31 replies
→ 5+ hot leads already showing strong interest
→ Conversations are now turning into actual opportunities.
The interesting part?
I’m not sending generic “we build websites” emails.
I’m testing a more specific offer around homepage redesign + website development.
Still early, but the signal is clear:
Good targeting + relevant offer + consistent outreach > sending more emails.
Now the real work starts: turning replies into calls and clients.
Shorter / punchier version
921 cold emails.
31 replies.
5+ hot leads.
This week I’ve been testing outbound for coaching brands with a specific offer:
Homepage redesign + website development.
Not “we build websites.”
Not generic agency spam.
A focused offer sent to the right people.
Now I’m focused on turning those replies into calls and projects.
use payments for contra and it win win game
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your business doesn’t have a lead problem. It has a follow-up problem.
Form filled Monday. You call back Thursday. They already hired someone else.
The fastest business wins, not the best one.
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Your Website Says “Learn More.” Your Visitors Hear “Maybe Later.”
This week I audited the buttons on my own website.
“Learn more” appeared 7 times.
“Get in touch” appeared 4 times.
Neither told a visitor what they’d actually get.
Worse, my “Get in touch” buttons opened an email app, while my header button opened my booking page. Same goal, two different experiences.
So I rewrote them:
❌ Learn more → ✔ Book my free consultation
❌ Get in touch → ✔ Start your project
❌ Explore projects → ✔ See more on Behance ↗
❌ (nothing) → ✔ Not sure what you need? Let’s figure it out together
That last one matters most. Some of my sections built interest… then just stopped. No next step at all.
A good button does three things:
→ Says what happens when you click
→ Shows up at the moment someone is convinced
→ Leads everyone to the same easy next step
Your buttons are the only part of your website that asks people to do something. They deserve more than two words.
Quick challenge: open your homepage and count your “Learn more” buttons. How many did you find? 👇
