Connected-home products can become complicated very quickly.
The challenge with this concept was to create a controller that gives users access to their devices without making them feel like they're operating a technical system.
The experience is organized around the way people actually interact with their homes — rooms, devices and everyday controls.
The interface gives users a quick overview of their home while keeping important actions easy to reach.
The visual system stays clean and restrained so the technology doesn't overwhelm the experience.
Focus: Smart Home UI/UX · IoT App Design · Home Automation · Mobile Product Design
Designed for a connected-home experience where control should feel simple.
Arctic is a concept fintech platform I designed and built end-to-end in Framer, a full brand-to-launch website for a cross-border payments company.
This project covers the complete process, not just the visuals:
1. Brand identity, name, logo concept, color system, and typography built from scratch
2. 17-page architecture: product pages (send money, global accounts, cards, invoices, U.S. stocks), a working waitlist capture flow in place of live auth, and full navigation across personal and business use cases
3. Content & copywriting: every page written from the ground up to match the brand voice
4. SEO: metadata, titles, and descriptions configured page-by-page before launch
5. Fully responsive Framer build, published and live
I led every part of this project myself: brand strategy, UX writing, page layout, and the Framer build to show what a complete fintech website engagement looks like, from first concept to a launch-ready site.
The end-to-end thinking is impressive here—the brand system, page architecture, and responsive Framer build all support the same product story. The waitlist flow and page-by-page SEO work show real care for how a fintech concept becomes usable beyond the visuals.