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Arctic: Fintech SaaS Website (Brand + Framer Build)
Description
Arctic is a concept fintech platform I designed and built end-to-end in Framer, a full brand-to-launch website for a cross-border payments company.
This project covers the complete process, not just the visuals:
1. Brand identity, name, logo concept, color system, and typography built from scratch
2. 17-page architecture: product pages (send money, global accounts, cards, invoices, U.S. stocks), a working waitlist capture flow in place of live auth, and full navigation across personal and business use cases
3. Content & copywriting: every page written from the ground up to match the brand voice
4. SEO: metadata, titles, and descriptions configured page-by-page before launch
5. Fully responsive Framer build, published and live
I led every part of this project myself: brand strategy, UX writing, page layout, and the Framer build to show what a complete fintech website engagement looks like, from first concept to a launch-ready site.
🔗 Live site: arctic-pay.framer.website
The end-to-end thinking is impressive here—the brand system, page architecture, and responsive Framer build all support the same product story. The waitlist flow and page-by-page SEO work show real care for how a fintech concept becomes usable beyond the visuals.
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