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We completely transformed the brand's visual system, including the colors, logo, and overall brand voice.
The project features a vibrant, high-contrast color scheme, bold expressive typography, and supporting assets like custom packaging, posters, and brand patterns to complete the look.
Link in bio if you’re interested in collaborating!
Thanks for checking it out!
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Eken is Scandinavian furniture brand in need of a new logo design.
Stippled Illustrations and Identity Design for Gothic Moon, a a UI and UX design studio. Work done through Anchovies Agency within my role as Illustrative Art Director.
This looks clean and well thought out. How long did it take you to bring everything together?
I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaà shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
Great work!
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