AI tools are much more advanced than 2 years ago. Opportunities of realistic image creation are impressive but videos still have mistakes. Even in images if look more than 10sec you understand inauthenticity. And that's a biggest mistake in using AI for marketing. When people recognize the truth they'll feel cheated. It'll not change whole videography team, AI it's a helper in creativity and time management. Right using - right result. #AI #AICreation #DigitalMarketing
Realism is no longer the competitive advantage, creative thinking is. The tools are becoming accessible to everyone, but taste, direction, and storytelling remain the real differentiators.
The question is basically: what's the context behind the decision?
AI can generate 100 packaging options. It can't tell you which one makes sense for a brand expanding into a market where soft pink reads very differently than it does back home. Or why the typography from three...
I enjoy finding simple visual ideas that make a product feel more premium, memorable, and desirable.
For this concept, I used a vinyl record as a moving display to showcase the product from different angles while keeping the visual clean and fashion-focused.
My work is centered around fashion, footwear, and accessories, creating AI visuals and short-form concepts tailored to the brand, product, and its visual identity.
Concept, creative direction, AI production & edit by me.
Inspired by @ZARA.
Open to collaborations with fashion and lifestyle brands.