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Designed interactive worksheet for students of a local primary school .
Great work translating the concept into such a clear visual identity.
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Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
i've been making my business card today, which version do you prefer? what do you think about it?
2 voted
18%
9 voted
82%
11 votes
Closed
I'd lean toward the single palette. The cooler gradient keeps the contact icons readable, while the magenta in the second one starts competing with the logo mark. Worth proofing the neon on paper too, since it can shift a lot in CMYK.
25K on Contra is a milestone worth celebrating. Congratulations! 🎉 Always inspiring to see creative talent turn great work into meaningful client relationships.
For me, good design goes beyond aesthetics. It's about understanding the vision, solving problems, and turning ideas into experiences people remember.
I'm building across graphic design, web design, and digital experiences, bringing together creative thinking, strong visual execution, and attention to detail. I'm ready to bring that approach to ambitious brands and teams looking for thoughtful, high-quality work.
The right collaboration can turn great ideas into something exceptional. Here's to more of them. 🚀
