Project Manager: Contractor SEO and AI Search Visibility Platform

Client link https://www.contractor-seo.com/

One-line summary I managed the planning and delivery of Contractor-SEO.com, a nationwide SEO, AEO and GEO service website that helps plumbers, HVAC companies, electricians and roofers get found on Google, ChatGPT, Gemini and Perplexity.

About the project Contractor-SEO.com is a service business for U.S. trade and home-service contractors. Homeowners now ask AI tools as well as Google to find local contractors, so the site had to do two jobs. It had to explain a newer service (Answer Engine and Generative Engine Optimization) in plain language, and it had to turn visitors into audit requests and booked strategy calls. As Project Manager, I coordinated the work from first requirements to launch with [designers, developers, SEO specialists and content writers].

What I managed

Scope and planning: Turned the business goals (more audit requests, clear service positioning, nationwide coverage) into a site map, task list and delivery timeline for 10 team members.

Site structure: Planned the full page set: a homepage, 4 core service pages (Contractor SEO, Local SEO, AI Search Optimization, Google Business Profile), 8 industry pages (plumber, HVAC, electrician, roofer, remodeler, landscaper, mechanical and general contractor), state pages, case studies, pricing, blog, FAQ, testimonials and careers.

Lead generation: Coordinated the free AI Visibility Audit funnel, including the request form (trade, city, state, main goal), the free audit page and the strategy call booking.

SEO and AI search readiness: Worked with the team so the site was built on what it sells: schema markup, FAQ structured data, clear service descriptions, Google Business Profile signals and fast technical performance.

Content and design: Managed copy, design reviews and revisions for 3 rounds so the messaging stayed consistent across all pages.

QA and launch: Coordinated testing across devices and forms, fixed issues, and supported the go-live .

Reporting: Gave stakeholders bi-weekly updates on progress, risks and next steps.

Key features delivered

5-step process section: audit, technical and schema fixes, service and location pages, AI visibility, and reporting

Free AI Visibility Audit funnel with a multi-field lead form

Industry and state landing pages for local search

Pricing, FAQ and testimonial sections to build trust