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Designed a premium advent calendar packaging experience that combines luxury aesthetics with an engaging unboxing journey. The goal was to create a memorable brand interaction through elegant visuals, structured layout, and high-end packaging presentation.
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Delivery box packaging design for Ino - a Bulgarian heritage knitwear brand.
For this box, I created an illustrated packaging concept inspired by Ino’s real knitting process. The client sent footage from their factory and I translated it into illustrations. The goal was to make the packaging feel personal and rooted in the story behind each piece, like part of the brand experience.
I really love how it turned out 😁
this is absolutely stunning.
A/B test for the SWKID CORE.TXT cover artwork.
I’m finalizing the packaging for my modular grid system, and I want to hear from the community. Both options follow strict layout discipline, but they project entirely different energies.
Option A: Pure Swiss minimalism. Heavy typographic restraint and clean space.
Option B: Y2K Chrome aesthetics layered over a dark brutalist grid.
Which direction represents the architecture of design better?
6 voted
60%
4 voted
40%
10 votes
Closed
Option 2
Client Project: Poffibites
Poffibites is a modern makhana (foxnut) snack brand developed for today's mindful snackers who want healthier alternatives without compromising on taste, convenience, or experience.
For this client project, I was responsible for creating the complete brand identity and packaging system, including 5 flavor variants.
The identity was built around the belief that healthy snacking should feel exciting, approachable, and memorable. The custom logo features soft, rounded forms that reflect the brand's friendly personality while creating strong recognition across digital and retail touchpoints.
To differentiate the brand within the crowded healthy snack category, I developed an illustration-led packaging system where each flavor unfolds as its own immersive world. Rather than relying on conventional ingredient photography, the packaging transforms flavor cues into narrative landscapes, creating stronger shelf impact, clearer flavor differentiation, and deeper brand recall.
The result is a scalable FMCG branding and packaging system designed for both D2C and retail markets, helping introduce makhana to a modern global audience through storytelling, strategy, and distinctive visual design.
Superb!
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