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Stop designing for the shelf. Start designing for the soul.
Most food packaging is designed to blend into a "category." Green for organic, red for spicy, yellow for salty.
For the Binchotan Umami Blend, I threw the category rules out. We used a "Workwear" aesthetic heavy textures and a bold, stamped feel to mirror the intensity of the charcoal inside. If the packaging looks like it could survive a 1,200°C grill, that’s because the flavor does too.
Good design shouldn't just sit there. It should challenge you to use it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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