Soft on purpose 🐰 Spent the past week designing FLUF, a lipstick brand inspired by the softness of fluffy bunnies. Every shade gets its own bunny, with its own expression and its own personality, so the collection feels less like a color chart and more like a small herd. No metallic cases, no one word that sounds expensive. Just rounded shapes, gentle colors, and a lipstick you’d actually want to hold. 💄 Sometimes the boldest thing a beauty brand can be is soft. Independent concept project. The brand is fictional.