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ÉLANÉ Brand Identity
Goal: Create a modern skincare brand designed specifically for melanin-rich skin, positioned as minimal, refined, and premium.
Solution: Built a focused brand system centered on clarity and intention combining restrained typography, confident visual balance, and a minimal aesthetic that reflects both science and softness.
Impact: A differentiated skincare identity that speaks directly to melanin women and establishes a strong, premium presence in a crowded market.
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Logo exploration for music licensing brand.
Open for opinions :)
#logo #brandidentity #branddesign
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3 voted
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6 votes
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Interesting direction. The motion-inspired streaking gives the mark a strong sense of energy and flow — very fitting for a music-related brand. Curious, was the concept driven more by sound visualization or brand personality?
My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
What are the unwritten rules of good design?
Like everything, the labels and stickers that hide on the undersides and insides of our products have been considerately designed, often following strict brand and system rules.
I love systems, so typographic, grid-based design will always have a place in my heart. This is my small tribute to micrographics, each following the systems I've been seeing in the wild.
I'm a simple man: I see nice typo + microdesign = I press goat
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