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ÉLANÉ Brand Identity
Goal: Create a modern skincare brand designed specifically for melanin-rich skin, positioned as minimal, refined, and premium.
Solution: Built a focused brand system centered on clarity and intention combining restrained typography, confident visual balance, and a minimal aesthetic that reflects both science and softness.
Impact: A differentiated skincare identity that speaks directly to melanin women and establishes a strong, premium presence in a crowded market.
love the colors here, well done!!!
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