The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
ÉLANÉ Brand Identity
Goal: Create a modern skincare brand designed specifically for melanin-rich skin, positioned as minimal, refined, and premium.
Solution: Built a focused brand system centered on clarity and intention combining restrained typography, confident visual balance, and a minimal aesthetic that reflects both science and softness.
Impact: A differentiated skincare identity that speaks directly to melanin women and establishes a strong, premium presence in a crowded market.
love the colors here, well done!!!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
From the court to the little details, every touchpoint is an opportunity to bring the brand to life.
Good games, better company. 💚
What do you think of this direction?
11 voted
69%
5 voted
31%
16 votes
Closed
The green carries so nicely from the court to the small touchpoints. Feels sporty and friendly at the same time.
Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
Aryna, that golden symbol pops so nicely against the plum background ✨