ÉLANÉ Brand Identity Goal: Create a modern skincare brand designed specifically for melanin-rich ...

ÉLANÉ Brand Identity Goal: Create a modern skincare brand designed specifically for melanin-rich ...ÉLANÉ Brand Identity Goal: Create a modern skincare brand designed specifically for melanin-rich ...

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Joseph Thedesigner

• Feb 14

ÉLANÉ Brand Identity Goal: Create a modern skincare brand designed specifically for melanin-rich skin, positioned as minimal, refined, and premium.

Solution: Built a focused brand system centered on clarity and intention combining restrained typography, confident visual balance, and a minimal aesthetic that reflects both science and softness.

Impact: A differentiated skincare identity that speaks directly to melanin women and establishes a strong, premium presence in a crowded market.

brandidentity beauty branding

Chantal Jemmott

pro

• Mar 12

If a brand is built around texture and atmosphere, how should the illustrations respond?

This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.

I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.

Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.

How do you bring texture or craft into your work? Full project

Illustration brandinginspo interiordesigner

Miguel A Coelho

pro

• Mar 12

Love this analog direction 👏

Farook Maya

pro

• Mar 12

Full Branding & Design System

completebranding branding adobe Brand Design UI Design UX Design Adobe Suite Adobe XD Figma

Tashfeen Siddiq

pro

• Mar 14

good

May - Brand designer & strategist

pro

• Mar 12

Karmae, a fragrance concept exploring the space between earth and atmosphere. This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless. The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light. Genderless, atmospheric, and quietly powerful. Really enjoyed building this world and translating the idea of orbit and movement into something tactile. More from this project coming soon, including a deeper case study.