Concept brand film for a specialty coffee roaster. Shot as a café rather than a product: the room...Concept brand film for a specialty coffee roaster. Shot as a café rather than a product: the room...
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Concept brand film for a specialty coffee roaster.
Shot as a café rather than a product: the room, the pour, a moment between two customers, then the bag. Warm, natural, with continuous café ambience under every cut.
17 seconds, vertical, fully sound-designed. Created with AI-generated cinematography. No shoot, no studio.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
The client said we could choose the season for one episode ourselves. We decided to create two versions... after that, their marketing department spent the whole day debating whether the fall version or the winter version was better.
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