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Worked on my website this past weekend, reacting to emerging questions as clients ask them. Trying to squeeze in refinements in between paid work. https://www.loom.com/share/553842775ed24eaba9f104fdcfb8daee
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Earlier this year, I redesigned Orbital Catering. (One of the leading catering companies in Manhattan).
Their clients are some very well known enterprise companies, and they came to me because they looked like it was still 2010 and like a designer had never touched their website...
I gave them new positioning, a new website, and a rebrand that reflected their scale and, MOST IMPORTANTLY, made the company stand out in their space
Most catering websites I looked at during the project looked almost indistinguishable from each other, with no real design language and just boring (which definitely isn’t a sign of being enterprise-level).
2 months after launch, they hit RECORD sales and improved every meaningful metric (bookings, direct orders, time on page, scroll depth)
This is one of my most successful client cases this year, and I can confidently say that design made the difference and took them to the next level.
The whole journey and the results were measured.
I’m incredibly proud of this case because it shows, in a very concrete way, how much the right design matters for a serious business ❤️
+1 case study in the bag 😁
Good work🔥👏👏
Just shipped my own portfolio site — designed and built end to end.
No templates, no page builder. Figma for the design, then coded in HTML/CSS/JS + Next.js — working alongside AI tools to move faster without cutting corners. Custom animations, full mobile optimization, built in from day one.
Same process I bring to client work: design with intent, build it myself, ship something that actually performs.
love that custom cursor, so much cleverness in every detail!
A/B testing the hero section, same neural energy, two different visual directions. Which one looks good?
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More of this over on X, in real time ideas, questions, and the people building cool stuff https://x.com/rightnextstep?s=11
14 voted
64%
8 voted
36%
22 votes
Closed
Hero section 2 gets my vote. The headline has its own clear block, while the centered neuron in section 1 competes with the text. I'd keep the energy of 2 and simplify the small copy on the right.