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Made a collab post with Tony Jeffries, Olympic bronze medalist and one of the most respected boxing coaches in the game today, with a large following across social media.
For context: Tony transitioned from an accomplished amateur boxing career into coaching, training everyone from beginners to A list celebrities, and has built a massive audience around it.
The post blew up, great numbers on likes, views, and engagement, and he loved the final result!
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Playing around with SaaS motion using Claude + After Effects + Higgsfield.
Just started experimenting with smooth movements, little bounces, and some morphing techniques.
Still figuring things out, but this workflow is pretty interesting. If this keeps working, making a full explainer video might not take a whole week anymore. 😄
Caelum — Concept project (fictional brand)
Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.
The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).
The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.
Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇
Design & direction: Vidrio.
These are some sick visuals Andreu, good job! 😍
Nórd — Brand identity & campaign for a fictional alpine optics brand
Nórd isn't a real product. It's a self-initiated portfolio piece — a fictional high-performance ski goggle brand I built end to end: naming, logo, brand system and full campaign. The goal was to take technical winter gear and give it the restraint and desirability of a luxury fashion label.
Process
As always, analysis before execution. I studied the codes of technical eyewear and alpine editorial — cold light, mirrored lenses, balaclava styling — and anchored everything to one idea: clarity in the whiteout. The name Nórd (north) drove the system, and the accent over the Ó became a "north tick" — a diacritic that doubles as a compass mark, the single spark of colour in an otherwise monochrome identity.
I built a mini brand manual (logo, colour, typography and an "N-System" of model and temperature codes like N-09 / −09°), then art-directed a full editorial campaign across registers — heroic low-angle portraits, cold atmospheric product shots and clean packshots — tied together by one visual system.
Direction & craft
Imagery was produced through my Augmented Art Direction approach: AI used as a precision instrument under tight creative direction, then refined by hand so the set reads as one campaign, not a folder of generations.
Deliverables: naming & verbal identity · logo & brand manual · art direction · full campaign · retouching · copywriting.
Design & direction: Vidrio.
Love how the typemark turned out! Very bold and feels daring 💪