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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Unused work doesn't mean it's wrong...
This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little.
How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)?
The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is.
It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning.
Just emphasising certain attributes over others.
I loved this direction. Thankfully I loved the chosen one too.
This is amazing 🔥
Super clean, love it 🙌
A speakeasy born from a single phrase.
One brief.
One rabbit.
A complete brand world built in a sprint.
Love the concept. Turning a simple brief into a full brand world like this is really impressive.
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