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Great brand design isn't just about looking good—it's about solving real visual identity challenges. 💡
The Problem: A multi-format personal care line looking fractured across different containers.
The Solution: A unified packaging system anchored by custom wordmarks, terracotta tones, and targeted product positioning.
Huge credit to Victor for executing this Solene concept so flawlessly across print, digital, and outdoor media!
🚀 Ready to transform your brand packaging? Work with Victor on Contra: https://contra.com/Victor_Abayomi
SOLENE is done — a full face, hair, and body identity built to work across six very different pack formats without losing the plot.
Make "gentle and unique" feel true on shelf, not just printed on the label. One warm terracotta gradient carries the whole range — tube, bottle,...
The terracotta gradient carrying across tube, bottle, and the outdoor ad is what sells "unified" here, most multi-format lines lose that consistency the second they leave the shelf. Across six pack formats, which one gave Victor the most trouble to make feel like part of the same family?
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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