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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
Related posts
A few months ago, the CEO of Unlikely AI reached out with a clear problem:
They needed custom design assets for their website that were simple, non-AI-generated, visually clean, and aligned with their brand while still feeling innovative.
Here’s how I approached bringing that vision to life:
I started with foundational research to deeply understand Unlikely AI as a brand. What stood out was their mission building reasoning-based AI systems that go beyond traditional machine learning, designed to think more like humans through logic, adaptability, and deeper understanding.
With that in mind, I moved to sketching 2D abstract forms that were:
Less complex
Easily recognizable
Editable
Flexible for web use
Every design decision was intentional balancing simplicity, innovation, and brand integrity.
I’m currently working on a project that’s quite personal to me, and interestingly, I’ve found myself stuck on a decision. Even as a designer, I can’t seem to choose between two gradient styles, both feel cool.
If you had to pick, which do you think looks cool: linear or wavy?
20 voted
31%
44 voted
69%
64 votes
Closed
Wavy for me — there's more movement and personality to it. Linear is clean but the wavy version feels more organic and alive, especially for a personal project. Both are beautiful gradients though!
It all starts with strategy —
and grows into a visual system.
Our work for Specialty Coffee Cosmetics COCO began with clarity:
defining positioning, tone, and the deeper narrative behind the brand.
From there, the visual language emerged —
not as decoration, but as a natural extension of meaning.
Brand is not what you design first.
It’s what you understand first.
Then you build.
branddesignbrandstrategistbrandingBrand StrategyBrand DesignPackaging DesignAdobe IllustratorFigmaMidjourney
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