A company can be doing serious work and still look surprisingly small online. Here are three signs your website might be creating that impression:

1) Everything is fighting for attention Every service, feature and message feels equally important. When there’s no clear hierarchy, visitors don’t know where to look or what to remember. 2) Your best proof comes too late Client names, results and real examples of your work are buried near the bottom of the page - long after most visitors have already formed an opinion. 3) Every page feels disconnected The layouts change. The spacing changes. Even the way you explain your offer changes. Instead of showing versatility, the website starts to feel inconsistent. The tricky part is that none of this necessarily looks “bad.” Your team may be experienced. Your work may be excellent. Your offer may genuinely stand out. But new visitors can only judge the business through what the website communicates. And when the website feels uncertain, the company often does too.

Well said. A website shapes perception within seconds. Clear visual hierarchy, early social proof, and a consistent user experience can make an established company feel as credible online as it is in the real world.

Read/Design is a personal project that started as a way to keep my curiosity about design alive. Think of it as a digital library built from the books I've collected over the years. The idea is to share, every month in an Instagram post, the insights that stuck with me the most, with the goal of spreading knowledge and encouraging the reading of physical books.

For the first edition, I'm covering Thinking with Type by Ellen Lupton, an amazing guide about the basics of typography. I first read it back in university and it's still one of the books I go back to most. Here is the first post → Link Here is the Read/Design Database → Link

Since sharing your process is the thing now, here's how this came together: I designed the graphics and website myself in the old-fashioned way, but the site itself was built in Claude Code with a Notion database behind it. Huge respect for developers. This build cost me two migraines and way too many tokens.

Thanks for your curiosity!