A calculator can give the right answer and still encourage the wrong decision.
On OwnerEdge, I separate gross platform fees from the net benefit of a direct booking.
Hypothetical example: a $700 stay avoids a 15% fee ($105), but a $70 discount, $18.90 payment fee and $5 in other costs leave $11.10 extra. Marketing and admin can reduce that further.
The design choice: show editable assumptions and the net comparison together, rather than lead with a big ‘fees saved’ number. Rates vary; this is an estimate, not a profit forecast. Only compare bookings you’re permitted to take directly.
Umami Color & Finishing is an established color-grading studio in LA. Its work and reputation had outgrown its old site, and the studio was ready for one at the level of its work.
I designed and built it around the work itself: every project filterable by type and colorist, and every view with its own link, so the team can send a lead exactly what fits.
Three offers with equal weight on one page is such a common trap. Making the free guide a step toward the paid offer instead of a competitor for attention makes a lot of sense.
Every padel player knows the problem: you have the court, you have two friends, and you are one short. In Spain it has a name, falta uno.
COTA is a padel club concept for Madrid built around that moment. Book a court, say how many of you are coming and leave Falta uno on. Every player at your level who wants alerts gets an email the same second, the first to tap Join takes the spot, the match board updates live, and the court fee splits four ways on its own.
Courts are picked straight from the club in 3D: slide through the day and the free courts light up, tap one, choose how long you play, and the price is there.