With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear. The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal. A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction. This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology. The brief was clear, but pushing past the obvious unlocked something far more interesting. At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.

I completely relate to this. There’s something really rewarding about pushing things beyond the brief.

A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.

I do the same...

A while ago, I had the privilege of working for none other than Ben & Jerry’s to film their Free Cone Day in the Netherlands.

In addition to filming and photography, I was responsible for handling filming rights, as the footage would be used in their global marketing campaigns. It was an incredible feeling to contribute to something so much bigger than myself.

To this day, it remains my highest-paid one-off project. Considering it only required some prep and a half-day shoot, totaling eight hours of work, the rate I was able to charge was something I never had done before in my carreer! The footage was featured in their 2023 global campaigns, and I am still so grateful for the opportunity, which has since led to several more projects including internal work for Unilever.

just woww! i can feel the last image in my mouth 😂